Traditionally graphic design, to me, was creating logos, ads, business cards, signs, brochures, posters, etc… but a few years ago I began developing a site called disappearing-ink.com which I used, sort of, as a lab for all of my web design experiments. The idea was that my work had started a shift from inks to pixels -> hence, the name. As more of my clients began asking for web-based work – I realized that I need to acquire the necessary skills to be a web designer. This is when I began developing websites, html e-mailers, and online ads for my clients.
BUT – I still do a lot of print work. I design a lot of advertising for local and regional business. Some of my favorite work is still logo design (which usually ends up in both ink and pixels) Letterhead, business cards, postcards, POP displays, brochures, outdoor signage, banners, & posters are some more examples of the kind of print work that I do on a regular basis.
Here’s how it works…
Everyone knows practice makes perfect. I know I am far from perfect – but I am always practicing – and I believe that is what makes me stand out from the crowd. As a designer, I am always looking for the next skill that will keep me ahead of the rest. I am always ready and willing to learn something new.
Overall, good graphic design is not easy to accomplish. There is no magic button, no special secret, and there are no shortcuts. Some elements of a good design can come together quicker than others but clear and effective communication is a well planned, and thought out strategy. Truly effective communication is made up of many well designed elements and that is precisely what I aim to do for my clients – To bring all of those elements together.