This was a new logo designed for a new business. And Pack provides industrial packing materials – most of which come in roll form. I played on that idea in creating the logo. Letterhead Package was designed for this as well as the logo.
Details coming soon… I promise!
I have been working with Palmetto Home & Garden for many years and my aim is to build an image for the company that appeals to not only the typical customer but also to the markets they have not yet reached. I want to maintain a certain exclusivity with their existing clients but also make them accessible and available to new clients as well. A lot of people claim to have “something for everyone” but that it what I believe is unique to this retailer. The variety of merchandise available is what will bring a variety of customers to shop in the store – simple enough right? Well, putting that idea on display through web and print campaigns is my challenge.
The objective is to give the client an edge over the competition by utilizing the SEO and CMS technology included in WordPress. The visual side is always the same – Make it look great! Check out the galleries page to see some of my photography integrated into the site as well as the redesigned logo and branding throughout the site.
I have enjoyed working with Art & Frame Gallery for several years. The most recent project was the site redesign (which is still in progress)
Previous projects have included advertising, in-store display graphics, brochures, posters, photography and flyers. Below is a gallery of some of those images.
The logo was designed using an actual lemon peel that I cut and shaped to the position I wanted, then photographed, converted to vector art and finally used in the logo design. The example below shows an unused design as part of the art refining process. You can see in the rough draft that I had used the photograph of the lemon peel whereas in the final logo it had been converted to line art. The client was opening her shoe parlor in a renovated building that had some art deco architechtural flourishes and they wanted the typeface to reflect that style.